Posted in: Press Releases
Key FeaturesIn order to continue standing out against the competition, it was key for Progress to be able to offer additional support to their students throughout the whole process of learning to drive. With that in mind; we held a meeting to discuss targeting the only aspect Progress hadn't previously become involved with - the Hazard Perception test. Since 2016, Progress have offered DVSA-style theory practice and result tracking via their website - something to this date gets unparalleled use in comparison to their competition both locally and nationally!
The app needed to offer real-test-like practice, and for that to be the case; the full set of DVSA-provided practice video clips were purchased and included with the free mobile app. The new app is able to keep track of your previous tests in a similar way to the online theory practice tests offered on the Progress website. Progress now offer "the full package", from offering advice and guidance through the earlier stages of getting your driving license right through to supporting, training and progressing you through the practical test.
Marketing FeaturesProgress School of Motoring are the largest independent driving school in North Wales, covering areas from Anglesey to Rhyl, and Blaenau Ffestiniog to Flintshire. As with any business, it's key to ensure it sees a return on its development investments, and for that reason, we've started turning the Progress mobile app into a fully digestible news feed which pulls in the latest news from their website management system, and also engages with users to sign up to the Progress free theory test practice system.
Finally, the Progress team are able to dynamically feed special offers, both long-term and seasonal in order to entice new sign-ups, recommendations and sharing in order to increase their reach in all the areas of North Wales that they cover.